Local Food Economy

Boost Your Food Business: Securing Local Media Coverage

Better Food Traders

Online, This is an online event

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Did you know more people read and trust the local press than the national newspapers?

If you‘re a local food enterprise, one of the best ways to reach new customers is to get featured in your local paper, or be interviewed on regional radio or TV. So what are media outlets looking for and how do you approach them?

Join PR professional Robin Clegg (Curve Communications) for this popular workshop aimed at local food organisations, from growers to producers to retailers to community orgs. We will cover what makes a good news story; the difference between reactive and proactive media; and choosing spokespeople, images and quotes. Plus top tips on writing a press release, how and when to pitch to journalists, and how to get your message across succinctly in press or broadcast interviews.

Tickets for this 2-hour webinar are £20 – Book your space via Eventbrite.

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